ADidas uclf 2018 hospitality program


Helping Adidas to realise their hospitality offering for the UCLF 2018 in Kiev.

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Pear Design Studio was approached to activate the creative concept for this project.

Adidas needed a local hub space to present content to their guests. We worked with the client to apply their creative to the space in Kiev by applying graphics to windows and pillars and making SEG frames with large format graphics.

To illustrate how the space would look we created the space in 3D and applied the graphics to get a good idea of how it would look when branding was applied.

As well as the hub space Adidas also required a boat party space, a restaurant space and hotel that needed to be branded with the Adidas creative, we also created visuals of these spaces which can be seen below.

Branded vehicles and stand alone desks were also designed to incorporate the Adidas creative.

Adidas Bus_White.jpg
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In addition to the spaces we branded we also were asked to create branded collateral items like welcome packs, menus and luggage tags among others.

Once all of the creative was designed and approved we then art worked everything for print ready for production.

Project was done in conjunction with Infrared Experience Marketing, Photos of the completed results are shown below, courtesy of Infrared.