ADIDAS x ARSEnAL HOSPITALITY BOX

THE BRIEF WAS TO Create an adidas HOSPITALITY SPACE at The Emirates Stadium that BECAME the global benchmark for football stadia installs across the adidas sponsorship portfolio.

THIS had to be a multi use space; A SPACE TO WORK AND PLAY. A SANCTUARY WITHIN THE BUSY STADIUM TO NETWORK ON A MATCH DAY. AN OFFICE, AWAY FROM THE OFFICE ON A NON-MATCH DAY.

ADIDAS & ARSENAL ALREADY HAVE HISTORY, SHARED HISTORIC MOMENTS AND SOME TRULY ICONINC KITS, WE AIMED TO BRING SOME OF THESE ELEMENTS INTO THE DESIGN OF THE BOX.

CORPORATE HOSPITALITY BOX

Teaming up with another agency to pitch for the work, Pear Design Studio were hired as the creative lead on the project.

The Design took elements of the urban aesthetic of the adidas brand and combined them with corporate hospitality to make and upscale urban space. This was achieved with high end finishes juxtaposed with natural and industrial elements.

The hospitality box not only had to look the part, it had to be useable and flexible. So we designed a space that could be transformed from a corprate dining experience, to a relaxed lounge back to a corporate meeting room with bespoke furniture items and seamlessly integrated tech.

The box went through several design stages and revisions before coming to the final design as shown in the visuals below.

ACADEMY SPACE

As well as designing the hospitality box we were challenged to create a space for the young academy players at Arsenal’s Hale End training complex.

This was a challenge as we were given a relatively small room with a large number of requirements to fulfil. The room not only had to be a place for players to go and relax but also a space for Adidas representatives to do boot/kit launches, players to receive training and even to sign contracts.

As with the main hospitality box this spae went through several rounds of revisions to get to the renders you see below.