HSBC WIMBLEDON HOSPITALITY 2019

We were approached to work on a pitch to deliver the HSBC hospitality experience for Wimbledon Championships in 2019.

The pitch involved creating a visual identity for the program as well as creating a number of activation spaces and experiences for guests.

Visual Identity and Toolkit

The visual identity was based around the theme of together we thrive and focused on shared experiences.

ACTIVATION SPACES

Reimagining of Court 20 to create a space that could be used not only for tennis demos but at certain times of the day turned into a yoga/fitness studio or an outdoor cinema experience.

The Locker Room queue activation was designed as space for people to leave the queue for a moment, sit and relax, grab a drink, charge their device or get a massage.

The locker room was designed to look like the interior of the Wimbledon locker room and had hidden elements of information for people to discover, from player information inside each locker to famous locker room stories like Novaks marbles or Tim Henman playing cricket scattered around the space.

EXPERIENCES

Strawberried and Cream Giveaways, Ticket Grabber and Rickshaw rides from Wimbledon Station.