ROLLS ROYCE INTERACTIVE SAMPLE TABLE

We were tasked with developing an interactive samples table for Rolls Royce to enhance the vehicle customisation experience in SHOWROOMS.

Our goal was to seamlessly blend advanced technology with Rolls Royce's iconic luxury. We created an interactive sample table integrating RFID and "soft tech" for a more tactile and immersive experience.

Our solution was an elegantly designed samples table with a felt surface that was capable of recognising specific samples (paint, wood, leather, thread) via embedded RFID tags. Customers placed samples on the table and the interface displayed a digital representation of their personalized vehicle interior, making the process efficient and immersive.

The interactive samples table epitomised the brand's commitment to excellence and customer-centric design, significantly improving the bespoke Rolls Royce vehicle creation process, embodying both luxury and innovation.

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VISUALISATION